The Role of Content Marketing in SEO
Content has been the core of advertising efforts, but the buzzword “content marketing ” is now being used in conjunction with SEO. Recently, Google has accelerated its efforts to offer better search results by always enhancing its algorithms. The wave of changes have sent the SEO community scrambling to make the needed adjustments to maintain their rankings and some are still trying to figure out exactly what Google needs.
Things Have Changed.
In its early stage, online marketing involved putting up a website, creating some pages of content and making sales. The use of spun content and link farms was sufficient to gain top rankings in the search engines. SEO specialists were able to game the system by utilizing easy linking approaches and keyword stuffing; those strategies worked for some time, but the game is different now.
What’s Content Marketing? .
Content can be in form of text, audio, and video. Content and search engine optimization use text as the main element. Search engines can’t interpret video or audio output, so text is the material of choice. With this new age of search, Google still ranks sites based on backlinks, although there are several other metrics that should be considered.
Social Metrics: it is widely known that social media plays a vital role in the ranking system. The most popular social media platforms are Twitter and Facebook. Almost all sites now have icons that a visitor can use to subscribe to a twitter feed, or in Facebook’s case, they only need to click on the like button.
The Bounce Rate: Content is important when it comes to bounce rates. A bounce rate refers to a measure of the length of time a visitor stays on a website. The longer a visitor stays on a site, the lower the bounce rate. In the eyes of Google’s, the interpretation is that the better the material, the more the reader stays on the site – that raises the worth of the website.
Using only these two metrics, it’s simple to learn how content marketing is growing increasingly significant for SEO. The potential customers, visitors and existing customers demand more precious content, which is exactly what content marketing is about. The period of sub-par, crappy material is pretty much behind us today. The attention of SEO specialists is on creating top quality content for the clients as well as for marketing purposes.
Great content brings more attention, it keeps people engaged and it could also get those enviable backlinks for rankings. And as much as backlinks, chances are that quality content will yield backlinks from quality websites, and this is another advantage of content marketing.
Every new innovation goes through an evolution of manipulation, including online marketing. The meaning of content marketing has changed because people as well as Google need it. Some people are still using the old techniques, but if you wish to be ahead of the SEO game content marketing.